Quantitative & Qualitative Research Solutions that Provide Valuable Market Insights for Business Transformation

1. Opportunity Assessment

Our opportunity assessment studies are crucial for identifying potential customers and prioritizing profitable and low-risk business ideas. They involve analysing the market, understanding competitors and target audiences, and assessing potential risks.

Case Study

Opportunity Assessment Study for a ‘Luxury Athleisure Sneaker’ Manufacturer.

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2. Insight Mining

Through our insight mining studies, extraction of valuable and actionable insights from large volumes of data or information is made possible. We do insight mining studies by analysing data from various sources, such as customer feedback, market research, social media, and other sources of information, to uncover meaningful patterns, trends, and relationships.

Case Study

Insight Mining Study – “Sustainability: A Clear Opportunity to Differentiate in the Alcohols & Spirits Industry

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3. Consumer Research

A consumer research study involves dividing a target market or customer base into distinct subgroups or segments based on specific characteristics, behaviours, or preferences. We do consumer research studies, for our clients, to help them better understand and cater to the diverse needs, preferences, and behaviours of their different customer groups. By conducting this study, businesses can better understand their customers, develop more targeted marketing strategies, improve customer satisfaction, and allocate resources more effectively.

4. User Research

User research is essential for creating user-centric products and experiences. Our user research studies involve gathering insights directly from users through various qualitative and quantitative research methods. It helps validate assumptions, uncover user needs and expectations, identify usability issues, and guide iterative design improvements. By understanding users better, businesses can make informed decisions, reduce risks, and deliver products that effectively meet user requirements.Top of Form

5. Brand Health Track Studies

Our brand tracking studies involve collecting data and insights to assess how a brand is perceived, recognized, and positioned in relation to its competitors. Brand tracking provides organizations with a comprehensive understanding of how their brand is performing and perceived in the market. It helps assess the effectiveness of marketing efforts, evaluate brand equity, identify areas for improvement, and track progress over time. By continuously monitoring and analysing brand performance, businesses can make informed decisions to strengthen their brand’s position and achieve their marketing objectives.

6. Go-to-market Studies

The goal of our go-to-market research studies is to help our clients better understand the market landscape, target audience, competitive dynamics, and various factors that influence the successful introduction and adoption of a new offering. By gathering valuable insights about the market, target audience, and competitive landscape, organizations can make informed decisions and tailor their approach to effectively introduce and promote their offerings, driving successful market entry and adoption.

Case Study 1

How we guided the go-to-market of a premium skin care brand through its launch process

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Case Study 2

How we strategized the go-to-market of an absorbent hygiene care manufacturer for its market entry

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