Our market research studies are crucial for identifying potential customers and prioritizing profitable and low-risk business ideas. They involve analysing the market, understanding competitors and target audiences, and assessing potential risks.
A luxury athleisure sneaker manufacturer and retailer based in Singapore
The client wanted us to estimate the total addressable market (TAM) of the luxury athleisure sneaker category, he wanted to understand his key target audiences, and competition.
A top-down segmentation and analysis of the footwear market was done to estimate the market size and growth of luxury athleisure sneakers within the global footwear industry. Top industry trends and drivers influencing the growth of the luxury athleisure sneaker market were identified. This included both offline and online trends. Additionally, competitor analysis was done to identify price point gaps and consumer cohorts were identified to establish the right target group. Lastly, a 3-year business plan for the client was created based on potential of different markets and go-to-market plans.
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