A consumer research study involves dividing a target market or customer base into distinct subgroups or segments based on specific characteristics, behaviours, or preferences. We do consumer research studies, for our clients, to help them better understand and cater to the diverse needs, preferences, and behaviours of their different customer groups. By conducting this study, businesses can better understand their customers, develop more targeted marketing strategies, improve customer satisfaction, and allocate resources more effectively.
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Octagon Insights is a research-based consulting firm that assists mid-sized to large enterprises in discovering and sizing right business opportunities. We not only help our clients discover and deliver essential consumer and market truths that power effective growth strategies, but also help businesses capitalize on profitable opportunities through tailored research and strategic recommendations.
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